SEO Services
Developer-powered local SEO. I combine 12+ years of software engineering with AI-augmented research to help businesses own their market on Google — and I build my own projects from scratch to prove it.
My Process
Every engagement starts with deep research. I don't use cookie-cutter SEO playbooks — I specialize in the client's industry, study their competitive landscape, and build a custom strategy that combines my engineering background with AI-powered analysis.
Industry Deep-Dive
I immerse myself in the client's industry — studying competitors, analyzing search patterns, and understanding what their customers actually search for. My years of experience across construction, tech, education, and small business give me a unique cross-industry perspective.
AI-Augmented Research
Using multiple AI platforms simultaneously (Claude, ChatGPT, Grok), I cross-reference insights, generate content strategies, and analyze competitive gaps that single-tool approaches miss entirely. This is my edge — AI as a force multiplier, not a replacement for expertise.
Technical Foundation
As a developer, I don't just audit technical SEO — I fix it. Schema markup, Core Web Vitals, site architecture, crawlability. Most SEO consultants file tickets. I push commits.
Google Business Profile Optimization
For local businesses, GBP is the front door. I optimize every field, build a review strategy, manage the Q&A, post regular updates, and ensure map pack visibility for the searches that matter most.
Content & Local Authority
Creating content that serves real people and satisfies search engines. Local landing pages, service area content, blog posts that answer the questions your customers are already asking.
Measure, Iterate, Report
Monthly reporting with clear metrics: ranking changes, traffic growth, conversion improvements. No vanity metrics — only data that reflects real business impact. Then we iterate on what's working.
The AI Advantage
Multiple AI platforms are part of my daily workflow — Claude, ChatGPT, and Grok each bring different strengths. I use them to analyze competitor pages, generate content briefs, identify keyword opportunities that traditional tools miss, and validate strategies across multiple perspectives before implementing. Combined with a decade of engineering discipline, this means faster iteration with higher precision.
Current Clients
I'm currently working with local businesses across different industries, applying the same rigorous, developer-driven approach to each.
Comprehensive local SEO strategy for a top-rated roofing contractor. Focus on Google Business Profile optimization, local keyword dominance, review management, and building authority across the Tri-Cities market. Currently maintaining a 5.0 Google rating with 87+ reviews and BBB A+ accreditation.
palisaderoofingtn.com →Local SEO strategy for Macon County's first bilingual school — a Spanish-English dual language immersion academy for ages 2 through first grade. Building visibility for families searching for bilingual and immersive education options in western North Carolina. Focus on Google Business Profile, local content strategy, and community-focused digital presence.
Local SEO and digital presence strategy for my wife's real estate business across Western North Carolina. Managing Google Business Profile optimization, local keyword targeting for the Franklin and broader WNC market, and building visibility against established agents. Also handling video SEO for the Living In WNC YouTube channel — a joint project combining real estate expertise with content production.
Meet Brandi →Projects I've Built & Optimized
Beyond client work, I build and optimize my own projects from the ground up — handling architecture, development, SEO strategy, and analytics. These are live, production sites with real traffic and real search performance.
A fully automated events platform that scrapes 35 local sources twice daily and serves a fast, searchable directory. Built from scratch with Python scrapers, GitHub Actions CI/CD, and a static frontend. Full SEO implementation — Google Search Console, Bing Webmaster Tools, sitemap, Open Graph, and structured data. Under 2-second load time at ~80KB total.
knoxwhat.com →Bringing the KnoxWhat model to my hometown. A community-focused events and local information platform for Franklin, NC and Macon County — built to serve residents and visitors while demonstrating hyper-local SEO authority in the Western North Carolina mountains.
My own portfolio — built with vanilla HTML, CSS, and JS. No frameworks, no bloat. Every page has hand-written schema markup, Open Graph tags, canonical URLs, and optimized meta descriptions. Custom interactive effects on desktop, liquid glass navigation on mobile, and a perfect accessibility-first foundation. The site itself is a technical SEO case study.
sethrininger.dev →Services
Everything a local business needs to dominate their market on Google — delivered by someone who can actually implement the technical side, not just recommend it.
Google Business Profile
Your GBP is your digital storefront. I optimize every field, manage reviews, build a posting strategy, and ensure you show up in the map pack for the searches that drive real business.
Local Keyword Strategy
Targeting the exact searches your customers make in your geographic market. AI-augmented research to find high-intent keywords your competitors are missing.
Technical SEO
Site speed, schema markup, mobile optimization, crawlability, Core Web Vitals. I don't just audit — I write the code to fix it. The developer stuff most SEO people skip.
Content Strategy
Creating content that serves your customers and satisfies search engines. Service pages, local landing pages, blog content — all informed by AI research and real search data.
Review Management
Building a sustainable review acquisition strategy. Social proof that improves rankings AND conversion rates. Systems that make it easy for happy customers to share their experience.
Competitor Analysis
Understanding what's working for your competitors and finding gaps they're missing. AI-powered analysis across hundreds of competitor pages to find your strategic advantage.
Why a Developer Does SEO Differently
I Don't Just Find Problems — I Fix Them
Most SEO specialists can't read code. I can write it. That means I don't just identify technical SEO issues and hand you a spreadsheet of recommendations — I implement schema markup by hand, optimize Core Web Vitals at the code level, and fix site architecture issues that most consultants would need to hire a developer for.
I've spent 12+ years building software used by millions of people. That engineering rigor — testing, measuring, iterating — is exactly what SEO needs and rarely gets. When you hire a developer for SEO, you're getting someone who understands the machine, not just the dashboard.
Industries I Bring Perspective From
My diverse background means I don't approach your business with a narrow lens. I've built things — physically and digitally — across a wide range of industries.
Let's Talk About Your Business
I'll audit your local presence and show you the quick wins. No cookie-cutter playbooks — just a custom strategy backed by real data.
Get In Touch